DIGITAL VISIBILITY AUDITS

As customers spend more time online at the expense of traditional media it is becoming increasingly important to have a clear understanding of your institution’s visibility online.

The PWM Digital Visibility Audit is a tool for financial institutions looking to review their presence in the online world and evaluate that impression. Audits also provide recommendations to expand and improve your institution’s positive online experience.

Partial List of Audit Evaluations:

• Key search engine results
• Which keywords are people using to locate your site?
• Does the website serve as an effective eBranch to facilitate customer acquisition?
• Usability of website and overall browsing experience.
• Which sites and individuals are influencers and top website traffic generators
• Potential Facebook audience in your market
• Social sites where people are talking about your institution
• General tone and types of comments
• Competitive study of social/interactive presence of competitors