Archive for the ‘Strategic Insights’ Category
Set Yourself Apart By Building Your Brand
by: Jim Pannos
Wednesday, January 16th, 2013
Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way. How then, can market differentiation be gained? The secret to setting your financial institution is to create Read More…
SEO versus SEM – Looking for New Customers Online
by: Langdon
Monday, November 19th, 2012
Increasingly customers start their search for new financial relationships online. So today, when community financial institutions (CFIs) are looking for new customers they are also starting online. This has raised the visibility of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in the financial community and raised questions as to which is more effective. Read More…
The 7 Most Common Mistakes of Interactive Marketing
by: Jim Pannos
Friday, April 20th, 2012
Mistake # 1 - Not believing that Interactive Marketing is for your Financial Institution This year spending on Internet Media will surpass print and magazine spending while the gap between TV and the Internet continues to close. Financial Institutions (FIs) that recognize and adapt to their customers’ changing habits will successfully communicate to prospective and existing customers. Read More…
3 Keys to Making Your eBranch Successful
by: Jim Pannos
Monday, August 15th, 2011
Many bankers, looking to harness the power of the Internet to sell products and services, are recreating their web sites from the traditional “electronic brochure racks” into eBranches designed to drive new business growth. For more information on why and how this can be accomplished, please read eBranches – The Future of Bank Websites by Mike Bouchard, our Web Specialist. For purposes of this article, however, I’d like to outline what it takes to get the maximum benefit from your new eBranch once the decision has been made to build and launch one.