Archive for the ‘Interactive Marketing’ Category
SEO versus SEM – Looking for New Customers Online
by: Langdon
Monday, November 19th, 2012
Increasingly customers start their search for new financial relationships online. So today, when community financial institutions (CFIs) are looking for new customers they are also starting online. This has raised the visibility of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in the financial community and raised questions as to which is more effective. Read More…
The 7 Most Common Mistakes of Interactive Marketing
by: Jim Pannos
Friday, April 20th, 2012
Mistake # 1 - Not believing that Interactive Marketing is for your Financial Institution This year spending on Internet Media will surpass print and magazine spending while the gap between TV and the Internet continues to close. Financial Institutions (FIs) that recognize and adapt to their customers’ changing habits will successfully communicate to prospective and existing customers. Read More…
Facebook Timeline for Brands is Here
by: Jillian
Thursday, March 1st, 2012
Yesterday Facebook announced that the Timeline is live for Brand Pages. Timeline is the newest profile format which has already rolled out to personal pages. True to Facebook style, they are making Brand Pages consistent with personal pages. As a Page Owner or Administrator, the new format is optional for now, but on March 30th Read More…
Facebook Timeline for Brand Pages
by: Tara
Wednesday, February 29th, 2012
Rumors are now confirmed. The question that all Facebook Brand Pages have had since the introduction of the new Facebook Timeline has finally been answered; Brand Pages will be required to convert layouts by March 30th, 2012 or Facebook will convert them automatically. Think of this as an opportunity to take your Social Media marketing Read More…
Pannos Winzeler Marketing 2011 Media Trends
by: Tara
Friday, February 3rd, 2012
For Pannos Winzeler Marketing 2011 was a year where emerging trends in Social Media and Interactive Marketing became essential components of our work for many clients. At the same time we continue to integrate traditional media with new media initiatives. We find this is a great way to optimize our clients’ campaigns. As we often Read More…
Why your Media Plan should be Integrated in 2012
by: Langdon
Friday, February 3rd, 2012
Remember the year 2012. It will likely be the year that Interactive Marketing becomes a part of your media plan. In fact for many financial institutions that have already made the leap it will become an important part of their media plans. Print will (and should) still be present, however, in a reduced role. According Read More…