Building Your Website – Using Content to Make a Difference

by: Michael

Monday, May 13th, 2013

At the start of a new website project, there is usually a lot discussion about how it should look, especially the homepage. But too often, the content of a new website is not given the same consideration as the page layout. Pictures and graphics create interest and engage visitors, but content closes the deal and Read More…

Pannos Winzeler Marketing 2011 Media Trends

by: Tara

Friday, February 3rd, 2012

For Pannos Winzeler Marketing 2011 was a year where emerging trends in Social Media and Interactive Marketing became essential components of our work for many clients. At the same time we continue to integrate traditional media with new media initiatives. We find this is a great way to optimize our clients’ campaigns. As we often Read More…

Banks Want More Than Pretty Faces From Facebook

by: Pannos-Winzeler

Tuesday, April 26th, 2011

By Tara Hershberger Special To Banker & Tradesman There are many benefits for community banks involved in social media. But it’s important to measure the value of social media marketing activities to make sure they are producing the results banks want. Social media is an effective way to reach a more affluent, tech-savvy demographic, and Read More…

“Play Your Cards Right” NEFMA Conference

by: Pannos-Winzeler

Thursday, January 13th, 2011

Today Jim, Tara and Jillian will head to the MGM Grand at Foxwoods in CT for the 2011 Winter NEFMA Conference. The topic of the conference is “Play Your Cards Right”, making sure banks have a “winning” strategy for 2011. Sessions will include; the future of bank marketing, building the business case for mortgages, consumer Read More…

Gearing up for the ABA Marketing Conference in San Antonio

by: Pannos-Winzeler

Friday, August 21st, 2009

Media Talk is moving past a great summer of guest bloggers (thanks all who put on the blogging hat) and shifting focus to September and the ABA Marketing Conference in San Antonio. As we head to the conference (9/13-9/15), we’re firing up Media Talk with new questions and conversations on social media. So, while we’ll Read More…

? of the Day to Meagan

by: Pannos-Winzeler

Wednesday, March 25th, 2009

What are your thoughts on businesses being present on social media sites? We find ourselves at PW saying often that in social media, everything connects. Allow me to recount a connection story from last night. I was catching up on my Google Reader RSS feeds, decided to take a break from tech & financial marketing posts Read More…

? of the Day to Meagan

by: Pannos-Winzeler

Thursday, February 12th, 2009

You discovered a new networking website this week–what was it all about? I went to a networking event this AM through a website called Meetup, which I had never used before. Meetup is all about meeting online to take the conversation offline. The website allows anyone the tools to organize a local interest-based get together. There are Read More…

? of the Day to Meagan

by: Pannos-Winzeler

Tuesday, January 27th, 2009

Do you have a favorite social media tool to manage information? I’m a Google Reader obsessive. In the time crunched world that we all live in this is an incredible (and free!) tool to take advantage of. Imagine all your news sources coming to you in one place instead of logging onto different websites every Read More…

Gen-X and Gen-Y Managing Finances via Online Social Networks

by: admin

Friday, August 8th, 2008

It’s not news that younger generations have ventured where no other past generations have gone before when it comes to use of technology in everyday life. Facebook, MySpace, YouTube, Second Life, and other online destinations have morphed into bonafide social venues that are a part of the day-to-day lives of most teens and young adults. So much so, that academics and industry followers have become increasingly eager to understand.

On March 30, 2006, during the birth of growing mainstream attention and popularity for online social networks, CNN’s Bill O’Reilly invited Danah Boyd, a renowned expert and anthropologist to offer her opinion regarding controversial news coverage about the popular website MySpace. Boyd gave insight into the cultural reasons that are at the root of why people have turned to the Internet for socializing. Archived video of the interview is found on YouTube. Paraphrasing Danah Boyd:

Melrose Cooperative Bank Partners with Pannos Winzeler Marketing to Launch New Website

by: Kira

Tuesday, July 8th, 2008

Melrose Cooperative Bank has proudly served the residents and businesses of Melrose Massachusetts since 1890, with a wide range of well-suited products and innovative services. Recognizing the need to stay ahead of online banking trends, the bank has worked with Pannos Winzeler to upgrade their Internet presence with a new website located at www.melrosebank.com. Although, Read More…