Thursday, June 21, 2012 2-3:30 pm

Two of Pannos-Winzeler Marketing’s very own will be participating in an American Bankers Association (ABA) Telephone Briefing/Webcast. On Thursday, June 21, 2012 Jim Pannos, President of Pannos Winzeler Marketing, and Tara Hershberger, Vice President of Media and Public Relations will be featured speakers for a webinar titled “The How’s and Why’s of Successful Interactive/Digital Marketing.” The presentation will begin at 2:00 pm and will conclude at 3:30 pm ET.
Jim and Tara will be joined by Cara Del Tatto, Interactive Marketing Manager from Easthampton Savings Bank. They will discuss why banks are transitioning to Interactive/Digital Marketing and how to avoid the most common mistakes.

Cara will provide three case studies that show successful digital marketing efforts resulting in account acquisitions along with lead and website traffic generation. Tara will provide information on the benefits of online marketing, tips and tricks and additional examples. Also covered will be the selection of markets/targets and how-to’s that will generate immediate and measurable analytics and results. Together they will share important tools and information needed to sell your CFO on Interactive/Digital Marketing. Other Important topics that will be covered throughout the webcast include:
• Tactics for Successful Interactive Marketing
• Ongoing Testing and Refinement
• Landing Page Optimized for Conversions
• Common Mistakes
• Integrated Campaigns
• Case Studies

Tara and Jim, as well as Cara, will offer you the latest tools and tips in providing your bank measurable success when it comes to overcoming the challenges of incorporating Interactive/Digital Marketing. This event is open to the public. To register online, go to: www.aba.com. Can’t attend the live briefing? You can reserve your audio CD now, on ABA’s website.

Have you begun interactive marketing efforts? If not, why not?