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Building Your Website – Using Content to Make a Difference

by: Michael

May 13, 2013

At the start of a new website project, there is usually a lot discussion about how it should look, especially the homepage. But too often, the content of a new website is not given the same consideration as the page layout. Pictures and graphics create interest and engage visitors, but content closes the deal and Read More…

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Using Your Website Content Management System (CMS) to Stay Competitive

by: Michael

February 18, 2013

Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content. As a result, most websites remained unchanged with little new information because it was difficult, or expensive to make changes. Today, your website is, more often Read More…

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Webinar – Making Online Advertising Work

by: Langdon

January 31, 2013

Tara Hershberger, Vice President, Media and Public Relations and her team will provide tips and tactics to effectively attract new customers with Online Advertising. Please Join Us on February 22nd at 2:00 pm EST CLICK TO REGISTER

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Set Yourself Apart By Building Your Brand

by: Jim Pannos

January 16, 2013

Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way. How then, can market differentiation be gained? The secret to setting your financial institution is to create Read More…

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Facebook Contest – Where would you go?

by: Josh

January 15, 2013

Contests are a top reason why people connect with brands on social media. Successful Facebook contests are often a mix of self promotion, connecting with heartfelt desires or passions and giving people a chance to show off just a little. St Mary’s Bank, based in Manchester New Hampshire and the first credit union in United States, Read More…

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PWM Viral Article Goes Viral

by: Angelique

December 3, 2012

“How to Create Viral Content for Facebook,” an article written for American Bankers Association Marketing Magazine by PWM Interactive Media Specialist Joshua Brennick, was recently picked up by Verizon and posted on its Small Business Center website. In the article, Joshua clears up the myth that all content posted on business Facebook pages is shown Read More…

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SEO versus SEM – Looking for New Customers Online

by: Langdon

November 19, 2012

Increasingly customers start their search for new financial relationships online. So today, when community financial institutions (CFIs) are looking for new customers they are also starting online.  This has raised the visibility of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in the financial community and raised questions as to which is more effective. Read More…

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PWM welcomes Angelique Roy to its Media Team

by: Angelique

October 22, 2012

I am excited to join the Pannos-Winzeler Marketing team as its new interactive media specialist. I will be planning and executing engagement strategies on social platforms for clients. I will also manage and monitor social sites, as well as generate press releases and articles. Print journalism has been much of the focus of my career Read More…

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ABA Webcast: 2012 Unfair, Deceptive or Abusive Acts and Practices (UDAAP)

by: Tara

August 4, 2012

Jim Pannos has been asked to participate in the upcoming August 28 Telephone briefing. “Social Media and the UDAAP Impact” The briefing will focus on: The evolution of social media as it impacts all areas of the customer Potential UDAAP risks inherent in social media and how to manage those risks Using social media to control Read More…

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Here To Stay: Sustaining Social Media Efforts Requires Vigilance

by: Tara

June 13, 2012

Published in Bankers & Tradesman on 6-11-2012.   When social media was in its infancy, most of the questions we got were related to getting started, launching a new site and the whole issue of why social media is important. Today, many of the questions and concerns center on how to do a better job Read More…

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